Why cobble together some Rube Goldberg device? If you want to shoot film, use a film camera. If you want to shoot digital, use a digital camera. Those cars that were also boats never really took off.
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Why cobble together some Rube Goldberg device? If you want to shoot film, use a film camera. If you want to shoot digital, use a digital camera. Those cars that were also boats never really took off.I'm waiting for Pentax, or any of the big guys, to give us a full frame digital sensor that can be easily retrofit into existing film cameras. The sensor could go in the film plane, and the electronics and battery in the film compartment. No display screen, and limited settings, due to size and power constraints, but that sort of matches the film ethic too. If they plan on making a new SLR, then why not something that could easily do both film and digital via an easy back swap. A stripped down 70's styling seems to be what people want these days, so why not something that can do both film and digital with that same mindset?
It also helps if you have a large enough market to sell new film cameras at a price point which would allow you to recoup your investment and earn a profit over a reasonable time period.Developing a product as complex as a camera is a Herculean effort.
The only thing that allowed it to become somewhat a routine job, was the vast amount of accumulated and tacit knowledge in the staff, and “in the air” at various camera manufacturers.
It’s not enough to produce a prototype that works, and then mass manufacture it.
It should be easy and pain-free to manufacture, you should have your supply chain in place for the parts and components for years, and you should do thorough user, and usability testing to determine if there is any kinks or failure points that could become super expensive down the line.
It’s a long arduous, iterative process, and different for each slightly different product category.
That has been tried numerous times.I'm waiting for Pentax, or any of the big guys, to give us a full frame digital sensor that can be easily retrofit into existing film cameras. The sensor could go in the film plane, and the electronics and battery in the film compartment. No display screen, and limited settings, due to size and power constraints, but that sort of matches the film ethic too. If they plan on making a new SLR, then why not something that could easily do both film and digital via an easy back swap. A stripped down 70's styling seems to be what people want these days, so why not something that can do both film and digital with that same mindset?
I'd gladly pay a grand to get a digital sensor that could fit in my film cameras. This would give me the freedom to shoot with both digital and film, using something I'm already comfortable with. Some medium format cameras used to offer this ability, but most of them have gone out of business now, or are out of any realistic pricing for the average person.
Young people that want to try film are clearly looking for something different from the instant gratification you get from a cell phone. Bring back the magic of discovery by eliminating display screens and forcing people to think about what they're trying to capture, instead of just clicking at anything.
C'mon, Pentax, give this ol' geezer the goods!
I'm waiting for Pentax, or any of the big guys, to give us a full frame digital sensor that can be easily retrofit into existing film cameras.
It also helps if you have a large enough market to sell new film cameras at a price point which would allow you to recoup your investment and earn a profit over a reasonable time period.
What surprises me is it is Pentax and not Cosina that is putting money into a new film camera. As noted by others, making the tools and dyes is the expensive part of the project. Wonder if the new camera will be made in Japan or outsourced?
Hey, I am not shitting on marketing. But it has generally proven to be a very bad idea to let marketeers make design and engineering decisions in any shape or form.
Industrial design products designed by committee is as bad as movies or music designed by committee.
It OK to be a band, but once Brian Epstein and all of EMI wants a producer credit it starts to go south fast.
I don’t know where you get secretaries and librarians? But I actually think those two would be pretty good to ask about the design of certain things.Add to the list of folks who should not make design or engineering decisions: senior management, lawyers, secretaries, and librarians.
I don't agree. But let's hope they make the one for which is the most market. If I don't like it (eg a plastic AF camera) I won't buy it, but plenty other then apperently will.I hope they will come out with a modern AF camera, not with the metusalem as seen in the teaser video.
I don’t know where you get secretaries and librarians? But I actually think those two would be pretty good to ask about the design of certain things.
Secretaries are heavy users of industrial design and librarians often have a very broad knowledge base.
Hey, I am not shitting on marketing. But it has generally proven to be a very bad idea to let marketeers make design and engineering decisions in any shape or form.
Industrial design products designed by committee is as bad as movies or music designed by committee.
It OK to be a band, but once Brian Epstein and all of EMI wants a producer credit it starts to go south fast.
My comments had to do with markets not marketing.
I was referred to your term “design/engineering decisions”. Sure, consulting potential users for design and user experience INPUT is highly desirable, as is asking INPUT from marketing folks. And all of that input should be seriously considered if the right folks are consulted.
Input very quickly turns into demands.
Especially when management gets scared or greedy.
They turn to something they think they know, and they perceive is a free for all, instead of weird impenetrable “engineering” and “artistic integrity”.
Hopefully a new Pentax 67 III (version 3) is on their list of possibilities. And a 35mm of course. Why do they need to work with other manufacturers? They have lenses in their own system they can use.
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