There will probably be a couple of threads popping up today on the subject, so here are the official videos from Ricoh:
Ad with sample pics:
Detailed announcement by project manager:
Two videos about controls:
My take: it's not a camera for everybody, but I hope it helps the market and that this is a step towards more sophisticated cameras. Manufacturing is a tough business, and Ricoh appears to play the long game, so we might one day see an SLR from them again.
My friend already ordered one! I am almost 110% sure that soon "Pentax 35" will follow, same body, with full frame. If that happens, I will buy it, and then exchange with a friend of mine .