Now this is the way film should be marketed

gr82bart · Feb 5, 2008

Dead Link Removed

Geared towards the hip Lomo crowd, but I guess anyone can buy film here. The more people that sell and market film, the better it is for all of us. Easy to use website, flashy, relevant information, neat pics, very in - great for the next generation of traditional film photographers.

Regards, Art.

Michel Hardy-Vallée · Feb 5, 2008

Hey at least they don't have Lomographical markups on the price!

Willie Jan · Feb 5, 2008

25 euro for a 5 pack of 120 format fuji acros film? I have them for 2.80 euro each...

Besides that it is 25 euro for us and 25 dollar for the usa????

gr82bart · Feb 5, 2008

Yes, in this case. You want film to survive in the next generation? Make it fashionable with fashionable prices. Lomo is flourishing, while local photo film shops are going under or going 100% digital.

Film OEMs are dwindling products and 3rd party OEMs make poor quality products. Is that better so you can get cheap film? Like I said about camera manufacturers in another thread, film and film products and accessories has to now be marketed as a luxury, only then will it survive and actually grow. Market it as cheap, and well, most people don't desire cheap.

Regards, Art.

Ian Grant · Feb 5, 2008

Yes I noticed the US $ and Euro prices were the same, and thought what a rip-off.

I won't buy from a site like that.

Ian

gr82bart · Feb 5, 2008

Hmmm ... I see we have site full of micro-thinkers and not macro-thinkers, probably very few capitalists too ... You all realize they are NOT marketing to APUGers, right?

Regards, Art.

Ralf · Feb 5, 2008

Ian Grant said:
Yes I noticed the US $ and Euro prices were the same, and thought what a rip-off.

Unfortunately, this seems very common these days. Many shops ask the Dollar price 1:1 in Euros, or even more.

I'll buy a standard 50mm lens for my Canon these days. This lens costs $300 in the US. Here in Europe they sell it between EUR 300 (US $440) and EUR 400 (US $586).

rwyoung · Feb 5, 2008

Lazy web programming on somebody's part with the price thing. They should be able to recompute the prices on the fly based on exchange rates. The rate should be around $1USD = 0.7EURO right now.

And not every listing has the USD = EURO, at least when I sorted for 120 films that was the case.

More power to them if they sell film and keep the pipeline flowing!

Willie Jan · Feb 6, 2008

gr82bart said:
Yes, in this case. You want film to survive in the next generation? Make it fashionable with fashionable prices. Lomo is flourishing, while local photo film shops are going under or going 100% digital.

Film OEMs are dwindling products and 3rd party OEMs make poor quality products. Is that better so you can get cheap film? Like I said about camera manufacturers in another thread, film and film products and accessories has to now be marketed as a luxury, only then will it survive and actually grow. Market it as cheap, and well, most people don't desire cheap.

Regards, Art.

All shops are going under because of the internet shops....
But where I live more and more online shops sell film for nice prices.

And if somebody would like to use across in the usa, i can recommend freestylephoto, across 120 is $2.70, that is about 1.70 in euros....

If somebody wants to get rich, take a second job, don't triy to rip film users off!

ajuk · Feb 8, 2008

I think a lot of the big companies neglected the marketing of film too early.

david b · Feb 8, 2008

Great site, for sure.

Ilford SFX 120 for $15 a roll ?

Andy K · Feb 8, 2008

I often buy slow speed colour film from the Lomo Shop. Their 35mm colour package options, especially for slide, are quite good value. I also like that they encourage home developing and sell developing kits.

aldevo · Feb 9, 2008

gr82bart said:
Yes, in this case. You want film to survive in the next generation? Make it fashionable with fashionable prices. Lomo is flourishing, while local photo film shops are going under or going 100% digital.

Film OEMs are dwindling products and 3rd party OEMs make poor quality products. Is that better so you can get cheap film? Like I said about camera manufacturers in another thread, film and film products and accessories has to now be marketed as a luxury, only then will it survive and actually grow. Market it as cheap, and well, most people don't desire cheap.

Regards, Art.

Very much wrong, actually.

The uptake in digital photography was driven by the (rather-mistaken) belief that going digital was cheaper because it removed the need to constantly purchase consumables. As the prices of digital cameras decreased, the market penetration increased.

Clearly, the US and Canada are on the brink of recession. Who knows what other nations else may follow. What was once considered "cheap" may be viewed in much more favorable terms as "inexpensive" and, therefore, more enticing to consumers.

Let's not kid ourselves - we all have a price above which we will not or cannot pay for film. I have no desire to see that limit tested.

Snapshot · Feb 9, 2008

As much as I like film, I'm not willing to pay "any" price to use it. If the future of film is "boutique" pricing, then I may have to rethink how much film I plan to use.

thebanana · Feb 9, 2008

Clearly, the US and Canada are on the brink of recession

Actually there is no evidence that Canada is anywhere near going into a recession. Having said that, I tend to agree with the view that analog users will be obliged to pay higher prices for new film/paper/chemicals etc. in the future. Smaller companies producing a smaller volume of new products will inevitably mean higher prices.

Now this is the way film should be marketed

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