I'm sure some of you received this interesting note. Perhaps some of you did not:
"MACO OF Germany" is a BLACK & WHITE SPECIALIST.
A niche offerer for high-quality black-and-white products. In a time of
fundamental circulations we would like to give an overview of the
company and the strategic objectives.
MACO is Hans O. Mahn & Co. KG. The owner, Thomas Mahn, (49) leads this
financially
strong enterprise as the personally responsible managing director.
The director of the MACO PHOTO PRODUCTS (a division of MACO) is
Hartmuth Schroeder (56) for more than 12 years. Before, he worked as an
attorney with the German photo paper producer Argenta, Munich, before that
in the German photo specialized dispatch trade,
and before that for approximately 10 years with Tetenal, Norderstedt.
At MACO, decades
of experience of the responsible managing directors of the photo and
x-Ray-industry come together with MACO's financial strength combined with
its photo specialized knowledge.
The enterprise is organizationally based on an administrative and a
distribution center
in Hamburg/Germany.
For decades, MACO has been one of the exclusive partners of the company
ORIENTAL,Japan, for black-and-white and nowadays also for Ink Jet
papers.
In the MACO department store in Hamburg singularly large quantities of
Oriental papers
for the European market are stored. Financed by MACO, and not by the
factory.
MACO is the exclusive partner of LABOR PARTNER. This producer,
particularly well-known
in Europe, is offering a black-and-white chemistry assortment,
meanwhile proven for more than 20 years.
MACO is the exclusive partner of LUCKY in China, one of the largest
coating factories of photo-sensitive emulsions in the world, where, above
all, also its own assortment is produced under high class licenses.
Presently, MACO is introducing Lucky's straight monochrome photographic
films into the European market.
MACO exclusively produced high-quality black-and-white films in South
Europe for over a decade. After excellent Du Pont, Frankfurt/Germany
licenses also infrared and further special films, as well as first-class
photo papers have been produced. Especially the
MACO IR 820c infrared film has made an incomparably triumphant advance
world-wide, which also is predicted for the future, as the constantly
rising demand is proving.
For about 3 years MACO is letting produce exclusively in a strategic
alliance with a traditional German photo coating enterprise
extraordinarily high-quality monochrome photographic films. These films replaced the
previous products of the company Agfa, Germany, particularly within the
scientific range without any adaption problems.
ROLLEI R3 films are the result of MACO's experience for many years. The
first version
of this new technology was the MACO Bankers Surveillance film 3 years
ago. As further development the MACO TSX 730c Traffic Surveillance film
followed. (This film is identical with the MACO CUBE 400c). The
conclusion of these R&D activities is now the Rollei R3,
which is the "Coronation" of this series of films.
MACO's strategic orientation:
PROFESSIONAL RANGE (highest quality - high price level)
ORIENTAL PHOTO PAPERS + ROLLEI R3 FILM/CHEMISTRY + LABOR PARTNER PHOTO
CHEMISTRY
STANDARD ITEMS:
MULTISPEED PAPER (Contrast Variable)
ALTERNATIVES attractive in prices for consumers financially less
strong:
LUCKY 100ISO + LUCKY 400ISO black-and-white films
This is the actual strategic adjustment and with concentration on few -
but very strong
p r o d u c i n g partners. The responsible managers of "MACO OF
GERMANY" hope to have created a solid basis for the further supply of
qualitatively high fastidious products also for the PHOTOGRAPHERS in the
strongly shrinking black-and-white markets and for the world-wide
distribution partners often existentially dependent on MACO.
At present dramatic recessions in sales are to be determined.
What is the reason?
The need of similar materials is strongly declining.
This does not happen in a gently running curve but in an almost 90°
angle.
Factories which have not adapted on this situation years ago are now
paying for their missing wisdom. That sounds quite banal. Is however like
that.
MACO itself has adjusted to these new market conditions already some
years ago and is therefore seeing nothing else than a logical consequence
in this presently dramatisized situation.
MACO and its strategic partners would not only like to keep but to set
new impulses with innovative products in the traditional photography.
The Rollei R3 in the year 2004 as well as the new MACO IR 840
professional infrared film envisaged for end of 2005 are to be considered as two
examples.
MACO PHOTO PRODUCTS
Hans O. Mahn & Co. KG
Brookstieg 4
D-22145 Hamburg/Stapelfeld GERMANY
Phone: 0049 40 237 008 88
Fax: 0049 40 237 008 488
E-mail: Photo@mahn.net
Webpage: www.mahn.net
"MACO OF Germany" is a BLACK & WHITE SPECIALIST.
A niche offerer for high-quality black-and-white products. In a time of
fundamental circulations we would like to give an overview of the
company and the strategic objectives.
MACO is Hans O. Mahn & Co. KG. The owner, Thomas Mahn, (49) leads this
financially
strong enterprise as the personally responsible managing director.
The director of the MACO PHOTO PRODUCTS (a division of MACO) is
Hartmuth Schroeder (56) for more than 12 years. Before, he worked as an
attorney with the German photo paper producer Argenta, Munich, before that
in the German photo specialized dispatch trade,
and before that for approximately 10 years with Tetenal, Norderstedt.
At MACO, decades
of experience of the responsible managing directors of the photo and
x-Ray-industry come together with MACO's financial strength combined with
its photo specialized knowledge.
The enterprise is organizationally based on an administrative and a
distribution center
in Hamburg/Germany.
For decades, MACO has been one of the exclusive partners of the company
ORIENTAL,Japan, for black-and-white and nowadays also for Ink Jet
papers.
In the MACO department store in Hamburg singularly large quantities of
Oriental papers
for the European market are stored. Financed by MACO, and not by the
factory.
MACO is the exclusive partner of LABOR PARTNER. This producer,
particularly well-known
in Europe, is offering a black-and-white chemistry assortment,
meanwhile proven for more than 20 years.
MACO is the exclusive partner of LUCKY in China, one of the largest
coating factories of photo-sensitive emulsions in the world, where, above
all, also its own assortment is produced under high class licenses.
Presently, MACO is introducing Lucky's straight monochrome photographic
films into the European market.
MACO exclusively produced high-quality black-and-white films in South
Europe for over a decade. After excellent Du Pont, Frankfurt/Germany
licenses also infrared and further special films, as well as first-class
photo papers have been produced. Especially the
MACO IR 820c infrared film has made an incomparably triumphant advance
world-wide, which also is predicted for the future, as the constantly
rising demand is proving.
For about 3 years MACO is letting produce exclusively in a strategic
alliance with a traditional German photo coating enterprise
extraordinarily high-quality monochrome photographic films. These films replaced the
previous products of the company Agfa, Germany, particularly within the
scientific range without any adaption problems.
ROLLEI R3 films are the result of MACO's experience for many years. The
first version
of this new technology was the MACO Bankers Surveillance film 3 years
ago. As further development the MACO TSX 730c Traffic Surveillance film
followed. (This film is identical with the MACO CUBE 400c). The
conclusion of these R&D activities is now the Rollei R3,
which is the "Coronation" of this series of films.
MACO's strategic orientation:
PROFESSIONAL RANGE (highest quality - high price level)
ORIENTAL PHOTO PAPERS + ROLLEI R3 FILM/CHEMISTRY + LABOR PARTNER PHOTO
CHEMISTRY
STANDARD ITEMS:
MULTISPEED PAPER (Contrast Variable)
ALTERNATIVES attractive in prices for consumers financially less
strong:
LUCKY 100ISO + LUCKY 400ISO black-and-white films
This is the actual strategic adjustment and with concentration on few -
but very strong
p r o d u c i n g partners. The responsible managers of "MACO OF
GERMANY" hope to have created a solid basis for the further supply of
qualitatively high fastidious products also for the PHOTOGRAPHERS in the
strongly shrinking black-and-white markets and for the world-wide
distribution partners often existentially dependent on MACO.
At present dramatic recessions in sales are to be determined.
What is the reason?
The need of similar materials is strongly declining.
This does not happen in a gently running curve but in an almost 90°
angle.
Factories which have not adapted on this situation years ago are now
paying for their missing wisdom. That sounds quite banal. Is however like
that.
MACO itself has adjusted to these new market conditions already some
years ago and is therefore seeing nothing else than a logical consequence
in this presently dramatisized situation.
MACO and its strategic partners would not only like to keep but to set
new impulses with innovative products in the traditional photography.
The Rollei R3 in the year 2004 as well as the new MACO IR 840
professional infrared film envisaged for end of 2005 are to be considered as two
examples.
MACO PHOTO PRODUCTS
Hans O. Mahn & Co. KG
Brookstieg 4
D-22145 Hamburg/Stapelfeld GERMANY
Phone: 0049 40 237 008 88
Fax: 0049 40 237 008 488
E-mail: Photo@mahn.net
Webpage: www.mahn.net
