the Efke company is still (wants to be?) mysterious.
Well the people at Apug know what they produce, how and under which names it is marketed. For the rest... There are even different addresses spread (head office vs plant?).
At an other thread there have just been informations passed over Svema and Tasma.
Could you tell something about Efke which is not originating from their dealers and could interested people here?
I'm not Rombo, but I'm in Croatia, and have frequent contacts with Fotokemika - although I must confess I never once visited their factory.
I should do that soon, and post some photos...
I think I should make one thing clear - Fotokemika is not some shady company, engaging in "mysterious" business practices or spreading misinformation...
People at Fotokemika are simply not very technologically "advanced" - meaning no disrespect - it's just that they don't monitor Apug or any other Internet forum
Their disregard for Internet even goes so far that they even don't care who and where uses their name - which is why you have different web sites with "fotokemika" or "efke" in their name, all of which have ABSOLUTELY nothing to do with Fotokemika. Some of those are actually web sites of their foreign distributors, some are sites put up by enthusiasts, etc. They (Fotokemika) don't really care....
To put it clear: Fotokemika does not have ANY kind of Internet presence - no Web site, nothing. They do use e-mail, however
As for the "mystery" about their whereabouts, there are many of those "amateurish" sites which list old information about them.
A few years back, Fotokemika underwent a restructuring process, they were under bankruptcy proceedings, and they got a new owner (majority shareholder) a few years back. Some of their property (the former factory and store in Hondlova street in Zagreb) was sold, and the whole plant was moved to Samobor, a nice little town near Zagreb.
The "old" Fotokemika went bankrupt, and the new company is actually called "Fotokemika Nova". It's still the same people, and the same products like always. So, noting to get upset about. It all happened a few years back, and it's all old news.
They had some rough times, but it seems like they are now operating a healthy business, and I dont fear for them
The demise of Agfa and Kodak B&W products actually brought them more business, and I guess something like 95% or even more of their products are exported through various dealers (Fotoimpex in Germany and Freestyle in the USA, AFAIK).
What those dealers do on their markets and how they market or brand Fotokemika's products is actually not of great concern to Fotokemika.... as long as they sell their products.
Fotokemika is a small factory, and they do what they always did - they make films and papers. With the market changes in the last decade (and the restructuring and moving to Samobor), they saw a rapid and significant decline in demand for their products on the domestic market. Not to mention that, like many other companies in the former Yugoslavia, thir market shrunk significantly when Yugoslavia fell apart in a bloody war....
But, as it turns out, their small size and outdated equipment turned out to be an asset under these new circumstances - they are the only company which can make small product runs profitably... Think Ilford and recent ULF order.... As Simon Galley announced here recently, they (Ilford) will be doing ULF runs only once a year...
It's difficult for "big players" to make smaller product runs
profitably.
Don't get me wrong - I do not work for Fotokemika, I have absolutely no personal interest here - it just happens that I live in Croatia, speak reasonably good English, and happen to know what they (Fotokemika) do, since I frequently order film and papers from them. I also tell them from time to time what goes on here
So, if there's anything else you'd like to know about Fotokemika, feel free to ask - and I'll help if I can.
Now, if any of the Fotokemika's distributors who read this deem these rambling of mine inappropriate, out of place, or interfering with their business and/or marketing, I'll simply shut my trap
I really don't mean to step on anyone's toes, and hurting anyone's busines sis the last thing on my mind.
It's simply that I often read all kinds of wild speculations about Fotokemika...
I simply like their products, and just wish them to survive... If they don't you'll be amazed how narrowed your choices in film photography would be... Well, mine would, that's for sure!
Denis