With all the talk of Fuji's press release supporting analog photography and its validity, just thought I would mention that while flipping through the March Pop Photo, Fuji has a nice ad touting the qualities of film over digital with regard to Velvia and also mentioned a renaissance for film! Great to actually see Fuji putting their money where their mouth is as it's one thing to put out a positive press release but quite another to spend the bucks on the advertising.