You need to keep the button held until the shutter closes. The reason is a Hasselblad has a pair of doors in the back, right in front of the film, that protect the film when you change lenses. The Operation cycle is that when you push the shutter release, the following happens:
1) Shutter in the lens closes and aperture stops down
2) Mirror moves up and the doors in the back open
3) The shutter in the lens opens, times, then closes
4) the doors in the back stay open as long as you hold down the shutter button. If you release the shutter button too soon, the back doors will close before the shutter in the lens is done with the exposure (if you use a long exposure like 1/8 or longer). You'll hear the doors snap shut when you let off the shutter release.
5) The mirror stays up and the shutter in the lens closed. This camera does not have in instant return mirror like the Pentax 6x7 and 645 and Mamya 645 cameras do. Winding the film opens the shutter and lowers the mirror.