I first became aware of it as a brand during the Apollo moon landing.
I first became aware of it as a brand during the Apollo moon landing.
People know the reputation from many venues including fashion. They are aware at some level that it is reliable and desired by professional photographer. And it is one of the few stand out names that has stayed at the top for decades.
Apart from those who might even remember the moon landing, the name Hasselblad is never mentioned in fashion magazines, and if you might see a Hasselblad camera in a fashion shot, the lettering is so small as to be indistinguishable. I would wager that more people know the brand Rolleiflex, as it was a camera used by amateurs as well as professionals and pretty much defined the twin-lens reflex. The average Joe doesn't know Hasselblad from Hasselhoff from Hasenpfeffer, and I doubt they knoyw any of those.
So why then, when I would be looking to hire a photography model in the late 1990's, did many professional models ask if I would be using a Hasselblad? Why did women that I met who followed fashion and found out that I was active in amateur photography ask me if I used a Hasselblad? As for me, I never spent time with the average Joe.
I was set-up at a local park, the other day, with a genuine Hasselblad on my tripod.
While waiting for the clouds to move and the sun to light up the nearby mountains, a couple walked by and as they passed, the young woman shouted, ‘Nice Hassy!’
Not sure if this counts as ITAH?
I first became aware of it as a brand during the Apollo moon landing
For me, it was seeing Richard Avedon's work in the 'Art Today' and 'Art in America' magazines. They mentioned the camera but it had no meaning, we only used 35mm cameras to shoot B&W pics of our paintings to ck tonal values. My first memory of a Hasselblad was seeing a photo of Avadon in his studio w/ a huge camera on a tripod.
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They should have named a Hasselblad after him. He had a very recognizable style....just look for the best image among others and it was probably his. Many years later I saw a traveling exhibit of his huge B&W prints at S.F.M.O.M.A., that really impressed me.
When I started w/ photography I finally bought a Hasselblad. The Rolleiflex gave sharper negs, and sometimes people asked me if the 'blad was a video camera. After a while I just told them yes it was. Then one day I was sitting down w/ the camera beside me at an outdoor event. When I tripped the shutter, everyone within a 30' radius turned to look.
Great studio camera, but if I want that sort of experience I'll buy another Bronica S2 and scare the people on the other side of the street too. You get more bang for the buck w/ those.
I expect Elvis Costello played a role in the phenomena that brought rise to this thread:
For me, it was seeing Richard Avedon's work in the 'Art Today' and 'Art in America' magazines. They mentioned the camera but it had no meaning, we only used 35mm cameras to shoot B&W pics of our paintings to ck tonal values. My first memory of a Hasselblad was seeing a photo of Avadon in his studio w/ a huge camera on a tripod.
They should have named a Hasselblad after him. He had a very recognizable style....just look for the best image among others and it was probably his. Many years later I saw a traveling exhibit of his huge B&W prints at S.F.M.O.M.A., that really impressed me.
When I started w/ photography I finally bought a Hasselblad. The Rolleiflex gave sharper negs, and sometimes people asked me if the 'blad was a video camera. After a while I just told them yes it was. Then one day I was sitting down w/ the camera beside me at an outdoor event. When I tripped the shutter, everyone within a 30' radius turned to look.
Great studio camera, but if I want that sort of experience, I'll buy another Bronica S2 and scare the people on the other side of the street too. You get more bang for the buck w/ those.
I was at a car show today, shooting my Canon P, when a middle-aged guy approached me and asked me if I was shooting 35mm.
Of course, I said "Yes", and he was excited about it.
He asked me the usual questions about film still being available and labs that still process film still existing.
He was genuinely excited to see someone shooting film.
I told him that my Canon P was age-appropriate for the car show, and he "got it".
The name 'Hasselblad' did come up in our conversation, but not on my end.
Apart from those who might even remember the moon landing, the name Hasselblad is never mentioned in fashion magazines, and if you might see a Hasselblad camera in a fashion shot, the lettering is so small as to be indistinguishable. I would wager that more people know the brand Rolleiflex, as it was a camera used by amateurs as well as professionals and pretty much defined the twin-lens reflex. The average Joe doesn't know Hasselblad from Hasselhoff from Hasenpfeffer, and I doubt they know any of those.
Great studio camera, but if I want that sort of experience, I'll buy another Bronica S2 and scare the people on the other side of the street too. You get more bang for the buck w/ those.
Why do non-photographers know the name Hasselblad? Was it in a popular movie or something?
My German grandma used to call me Hasenpfeffer, and I only know average Joes who can all see I'm no Hasselhoff. But I have been asked if my Bronica was a Hasselblad.
Apart from those who might even remember the moon landing, the name Hasselblad is never mentioned in fashion magazines, and if you might see a Hasselblad camera in a fashion shot, the lettering is so small as to be indistinguishable. I would wager that more people know the brand Rolleiflex, as it was a camera used by amateurs as well as professionals and pretty much defined the twin-lens reflex. The average Joe doesn't know Hasselblad from Hasselhoff from Hasenpfeffer, and I doubt they know any of those.
and I only know average Joes who can all see I'm no Hasselhoff.
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