Looking at the sample B&W pictures on their site for the new cameras, you really have to love grain
It says loaded with "grainy Lady Grey ISO 400 35mm film". The grain looks even and not unpleasant, if you like that sort of thing.....I've had similar graininess from 35mm HP5+, developed in a general-purpose developer (probably ID-11, IIRC). Wonder if the "Lady Grey" is a branded film, or a special coating for Lomo ?
Edit - One review of the 400 ISO film on the Lomo site reads:-
"All in all I’m moderately happy with this film. It’s a little too grey and far too grainy for me though to be completely honest… I had fun though, and smile whenever I see these pictures. They give off a cozy feeling of tangibility, which is a nice reminder that we actually exist in this digital age."
Looking at the samples, I think that I can see the writer's point; the shots seem to show a lot of grey mid-tones, but very few dark blacks or sparkling whites. Having said that, I might be tempted to try a roll of the 120 version some time.