New Leitz Smartphone

Japan only, at least right now.

Oh no!

It's basically a Sharp Aquos R7. The Leica-specific camera app doubles the price.

I'd just drop it and crack the screen in the first week anyhow.

First the Leica watch, and now this!
And all The who-haw about the Leitz family. It has been many, many decades and multiple owners since the Leitz family had any connection with the current company. As I understand, the current company must pay for the right to use the names Leitz and Leica. I must say that whoever wrote the advertising is talented and creative. The question is: how many times more expensive will this be compared to an iPhone.