Sal is right the future of traditional photography lies with younger generations (but don't throw dirt over me, yet!). I think of all the traditional players, Ilford is doing the best at trying to connect and train novice film photographers. Their only handicap is that they are a b&w film company only. With that said, I watch too many youtube videos (some are great, many are great insomnia solvers) and there has been current uptick in darkroom printing (both b&w and RA4). Iford has recognized this as seen by their training videos; other traditional manufacturers are missing the boat.
Look around at new products from film scanning, to developing tanks, to automated processors - in all cases the trends are being led by younger photographers. I applaud them and shout to Kodak Alaris and Adox, get off your asses and start marking to the young. (At least Fuji has Instax, film popular with the young.)