New ASC Leica edition

https://ascmag.com/articles/society-leica-collaborate-on-m10-p-asc-100-edition

More than just "yet another" commerative edition. It's actually specifically designed for the target group.

I'm sure it's not cheap, what Leica is, but when you are in an industry where lenses cost many tens of thousands of dollars, this camera will appear inexpensive.

Not so new, that article is dated 9 Oct, 2019, and ASC's store shows price as 17,575 (USD?). Mind you, it doesn't shoot video.

Oh well, it was new to me