I refreshed our website and switched over to Wordpress (like anyone else .
After almost 8 years this was well overdue.
It now features a more modern "flat" design and much better responsiveness which is important for tablets and smartphones.
It is also Retina display ready.
That you're spending the time to update your website is another sign that you're looking to be here for the long term, not just sell a few more rolls and then close shop.