I just slipped into my darkroom and placed a couple of rolls of NP400 on the light box.
All of the rebates and rebate markings are sort of grey, not solid black.
Under a loupe you'll notice that they are an electronic lettering type of image.
My negatives are quite good, so I don't think the grey(ish) colouring of your rebate markings is a good guide with this film.
The times given by Fuji are standard reference times and basically where you should start from. Without getting into the technical stuff too much, it appears your negatives are not quite contrasty enough for you.
Fine, well develop a bit longer and you will see differences immediately.
How much longer, well it's a bit like the length of a string. However you could try 11' first, if that doesn't work try 12'30", if you are still not happy then 15'.
Don't change anything else in your procedure, otherwise you will not know what has caused any changes.
I myself (generally) develop NP400 in D76 1+1 for 12'45" at 20ºC. I am using a diffused enlarger and this suits my work regime and cameras.
Xtol is a slightly stronger developer than D76 but I don't think overall, it is that much different.
Mick.