If it's strictly for the web, 35 ought to be fine. Otherwise, if there is a possibility they'd use it for other promotions, medium format might be better.
As for gritty and dramatic, what if you shoot them somewhere other than their offices? On the street, for example?
No matter how dramatic the lighting, I wouldn't think of a "suit" in an office full of law books as gritty. How adventuresome are these folks?
You could dress them all up as Rumpole.
Dramatic - the criminal bar - I would try something like a directional and focused light source - a "light at the end of a tunnel" effect.
Correct me if I'm wrong, but is it not the case still in England that the clients retain the solicitors, and the solicitors retain the Barristers? If so, you may want to talk to some solicitors to get ideas from them.
Matt
Matt - you are right about the Solicitor - Barrister thing. Most of the solicitors firms have websites with the portrait shots - however, because for about the last 15 years Solicitors have been allowed to advertise they now have huge marketing budgets and come up with stuff like this, which just looks like someone has tried too hard, apart from the boring lighting (to me anyway).....
http://www.sp-legal.co.uk/OurPeople/Partners/HughBrookes.asp
Ian - I see what you mean about Brian Griffin - the corporate / industrial stuff looks superb.
Thanks
Matt
Matt:
Sorry for the lack of clarity
The point I was trying to make is that as the solicitors will be the target market< you may want to talk to them to get a sense of what they are looking for
Matt
Correct me if I'm wrong, but is it not the case still in England that the clients retain the solicitors, and the solicitors retain the Barristers? If so, you may want to talk to some solicitors to get ideas from them.
Matt
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