Its all relative these days with digital post-processing. If I had economical access to a wet-printing color lab w/ quality enlargers and a RT paper processor, I'd love to wet print. But these days, with scanning and photoshop, the film is just a medium to transfer an image to a file. I've been a Kodak fanboy for a long time(well, since getting into photography 6 years ago when leaving high school), but Fuji looks to be the "game in town" if Kodak goes under... I've got my fingers crossed that an individual/consortium of lucrative means will purchase the consumer film division from Kodak, and that they will continue to develop/market products that are of "Kodak quality" well into the future. Not focused on making maximum profit, but simply because they want to support the community of individuals/professionals that WANT to shoot film...
But in all honesty, I'm embracing digital capture more and more. I've got my eye on shooting commercially as a career, so digital seems to really be the only option, primarily due to client's demanding time schedules for delivery. Some jobs the clients have REQUESTED film, but its not been for commercial work, only for editorial.
I'd love to see the Kodak 400VC of 2002-2006 emulsion vintage(design, prior to later "refinements" to improve scanning compatibility) come back, but I'm 99.99999% sure it won't...
Gist of my post here is this:
Embrace Fuji, don't scorn them. They're still producing/supporting E-6(reversal) films, look @ Kodak, they killed theirs off...Too bad, but I stockpiled E100G in anticipation of it, somehow "knowing" it was coming... Unfortunate, but I'm glad I've got my stash... But hopefully Provia 100F will still be there for me when I'm out of my supply of Ektachrome, as its a "suitable" replacement, but definitely not the same. Astia was great, but too under-marketed IMO...
I'm rambling, but I hope you all can get my point. Shoot, shoot, shoot. Get out there and expose film, get it processed at QUALITY labs(people that actually GIVE A DAMN about the results)... Don't "hoard", but constantly buy. Consistent demand(even if somewhat "low") will give companies an idea of what's selling, and what to keep in their lineups if its profitable. While its great that Andre can buy 290 rolls of Reala 120, unless you're shooting a cr@pload, or re-selling it for profit overseas, just buy what you will use in the next 1-2mo... Then re-order. Simple as that...
-Dan