Honeycomb Pattern metering, Matrix Metering, Evaluative Metering, Multiple Zone Averaging metering, Multiple Pattern Averaging metering, Multi-Segmented metering are all names used by different manufacturers to describe a metering pattern that analyzes multiple readings from different portions of a scene in order to determine the correct exposure.
I have found that this type of metering pattern handles most of my lighting situations better than any of the other metering patterns (averaging, spot, center partial, center-weighted averaging, bottom weighted averaging, or multiple spot averaging).
One of the few times I have found it necessary to switch is when I am shooting an available light stage performance. A spot-metering pattern does a better job for me when I am trying to determine the proper exposure for a spot lit performer against a black background.