Hi cliquenoir,
I have the same setup as you do, and recently printed a 645 negative to 24x18cm paper (9.5"x7") at f11, M30 and ND60 with an exposure time of 12s. Definitely a short exposure, but not quite 1 second.
You say you're using the COLOR 3 head with an 85W bulb. However, as far as I know that head expects a 100W/12V bulb (and mine does have one).
A 85W halogen reflector lamp is used by the COLOR 4-ES head, which has a built-in stabilizing unit. But that device powers the lamp at 82V (!).
Are you sure you have the correct lamp? A mismatch still wouldn't explain the problem, as the 85W/82V lamp should be too dim at 12V, not brighter.
Also, what kind of transformer are you using? Could this be a 120V vs. 240V issue?