bouncing and diffusing can reduce this. If you have exposure down, just know that changing the shutter speed (along with aperture inversely) changes the ratio of flash light to ambient light.
I've seen a "one cent diffuser" by taping a sheet of paper to the top of the flash when pointed up. It's on ken rockwell's site somewhere, cool idea.
I don't see why you're so intent on using a flash.
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