I guess if you are not set up to develop medium format at home, the 35mm back might help...however if you can do 35 at home, you can also do 120/220 by simply acquiring the appropriate reels and tanks.
If you have a stockpile of 35mm film in hand already, it could make some sense, or if you find a great deal on some 35mm film.
...but generally, when it comes to buying new film and loading it up, there isn't a notable advantage to shooting 35mm film in a medium format camera. Film is pretty much priced by emulsion area, and 35mm and 120 have approximately the same emulsion area per roll, hence approximately the same price. Additionally, if you use 220 film, you get twice as many shots per roll as with 135 or 120.