Looking for Vintage Advertisement

Boshocic · Jul 14, 2024

Hello,

I’m looking for an advertising photo from the 60-70s, black&white ( sephia) photo. A camera and/or film advertising photograph ( e.g. Fuji Camera / Fuji Film).

A young couple sitting a small round table in a square ( probably San Marco Square) and drinking coffee from a single tall glass with straws.

And there was an advertising brand camera on the table.

Thank you.

MattKing · Jul 14, 2024

Welcome to Photrio.
I've tweaked your thread title a bit, because it might help draw interest to your quest.
Hope you succeed.

BobUK · Jul 14, 2024

Knowing the language used in the advertisement would narrow the field down.
Thank you.

Boshocic · Jul 17, 2024

BobUK said:
Knowing the language used in the advertisement would narrow the field down.
Thank you.

Thank you for your reply.
There was no text in the advertisement besides the camera and/or film name. There was only the photo whose details I gave (as far as I can remember) and the brand's name on it.
Regards.

xkaes · Jul 17, 2024

That narrows it down to about five million ads over 20 years. You're going to have to narrow it down to the film or camera to get it under five thousand possibilities. Are you sure it wasn't a cigarette or liquor ad?

Boshocic · Jul 19, 2024

xkaes said:
That narrows it down to about five million ads over 20 years. You're going to have to narrow it down to the film or camera to get it under five thousand possibilities. Are you sure it wasn't a cigarette or liquor ad?

I'm absolutely sure it's not a cigarette or liquor commercial. Since I couldn't remember the camera's name or film, I depicted the scene in that photo.

xkaes · Jul 19, 2024

Good luck.

pentaxuser · Jul 19, 2024

Boshocic, if you haven't already done then isn't it possible to ask the question on a social media site which I think will be much larger audience than Photrio by showing the audience the picture which you are looking at. Yes the audience will not be only those interested in such things as we are on Photrio but sheer numbers on the like of Twitter etc might make it easier

Just out of curiosity, if you have the picture then is there any reason why you haven't shown it to us?

To all members now, is there a rule that new members need a certain number of posts before they can post a photo?

pentaxuser

MattKing · Jul 19, 2024

pentaxuser said:
Boshocic, if you haven't already done then isn't it possible to ask the question on a social media site which I think will be much larger audience than Photrio by showing the audience the picture

Boshocic said:

I’m looking for an advertising photo

Click to expand...

It seems clear that the OP doesn't have the photo, they remember the photo.

pentaxuser · Jul 19, 2024

MattKing said:
It seems clear that the OP doesn't have the photo, they remember the photo.

Thanks Matt I went back to the OP's post and yes as I found out on a re-read I had assumed rather than read the actual word "for" but instead assumed word of "at"

So sorry Boshocic Ignore my suggestion and I wish you as xkaes has said good luck as well

pentaxuser

.

reddesert · Jul 19, 2024

If it's an ad that might have appeared in a camera magazine, books.google.com has many digitized issues of Popular Photography, you could go to issues for the approximate time period and page through them, you might get lucky.

Daniela · Jul 19, 2024

OP, you might have luck looking through this list of databases here: https://guides.loc.gov/consumer-advertising-great-depression/databases-and-archives
Don't be thrown off by the mention of the great depression, there seem to be different time periods. Might be time-consuming, but worth looking through.

Boshocic · Jul 22, 2024

reddesert said:
If it's an ad that might have appeared in a camera magazine, books.google.com has many digitized issues of Popular Photography, you could go to issues for the approximate time period and page through them, you might get lucky.

Unfortunately, i do not know whether it was published in a magazine or not. Photograph; it was a poster i remembered from my childhood.

Boshocic · Jul 22, 2024

Daniela said:
OP, you might have luck looking through this list of databases here: https://guides.loc.gov/consumer-advertising-great-depression/databases-and-archives
Don't be thrown off by the mention of the great depression, there seem to be different time periods. Might be time-consuming, but worth looking through.

Thank you Daniela

xkaes · Jul 22, 2024

You could always try one the the MANY AI generative websites (usually free) to create the photo as best you can by describing it -- and then post that.

Boshocic · Jul 22, 2024

xkaes said:
You could always try one the the MANY AI generative websites (usually free) to create the photo as best you can by describing it -- and then post that.

I tried to do it with artificial intelligence on fotor.com, but it could not do it.

Boshocic · 2026-01-10T05:38:32-0500

Hello again,

I’m looking for an advertising photo from the 60-70s, black&white ( sephia) photo. A camera and/or film advertising photograph ( e.g. Fuji Camera / Fuji Film).

A young couple sitting a small round table in a square ( probably San Marco Square) and drinking coffee from a single tall glass with straws.

And there was an advertising brand camera on the table.

Thank you.

koraks · 2026-01-10T06:11:50-0500

Boshocic said:
it was a poster i remembered from my childhood.

What else can you tell us? Where did you see this? When was this; e.g. what timeframe, approximately? How large was the poster? In what kind of place was it shown?

Also, on which aspects are you certain, or perhaps not quite certain?
E.g. you mention piazza San Marco in Venice - are you 100% it was there, or might it have been somewhere else? Can you describe what the place looked like and what kind of buildings etc. there were in the background?
You mention Fujifilm, but from your question I surmise that it might also have been e.g. Kodak or Agfa or any other camera/film brand? Perhaps even Ferrania? Are you 100% sure it was about a camera and/or film, and not some other kind of product?
You mention two young people sharing a drink from a single glass with two straws; are you 100% certain of this, or could these have been two separate glasses/cups as well? Or could they have been sharing a cup of ice cream instead of a drink?
In short, which details are you 100% sure about and which ones are less certain?

Boshocic · 2026-01-10T06:59:33-0500

koraks said:
What else can you tell us? Where did you see this? When was this; e.g. what timeframe, approximately? How large was the poster? In what kind of place was it shown?

Also, on which aspects are you certain, or perhaps not quite certain?
E.g. you mention piazza San Marco in Venice - are you 100% it was there, or might it have been somewhere else? Can you describe what the place looked like and what kind of buildings etc. there were in the background?
You mention Fujifilm, but from your question I surmise that it might also have been e.g. Kodak or Agfa or any other camera/film brand? Perhaps even Ferrania? Are you 100% sure it was about a camera and/or film, and not some other kind of product?
You mention two young people sharing a drink from a single glass with two straws; are you 100% certain of this, or could these have been two separate glasses/cups as well? Or could they have been sharing a cup of ice cream instead of a drink?
In short, which details are you 100% sure about and which ones are less certain?

Judging by the clothing and glasses style, it was a 1960s-70s photograph. I'm 100% sure it was taken in St. Mark's Square. The area with the tower was in the background. In fact, it looked like it was taken slightly to the left, towards the tower/sea diagonally, with Caffe Lavena behind you.

It was definitely a camera/film advertisement, 100% sure. There was also a camera on the table with its handle hanging down, I think.

There was a young woman and a young man sitting opposite her at a small round table. There were two straws in a single tall glass. Since the photo is black and white, I assume it was coffee (latte, etc.), because you don't eat ice cream with a straw, right?

It had the feel of a summer afternoon. The young woman was wearing a scarf tied under her chin, a light-colored summer blouse, and light-colored pants. And she had dark sunglasses on. She had a cheerful expression on her face.

koraks · 2026-01-10T07:11:05-0500

Boshocic said:
The area with the tower was in the background. In fact, it looked like it was taken slightly to the left, towards the tower/sea diagonally, with Caffe Lavena behind you.

That's quite specific; so the angle is approximately this one?

Boshocic said:
The young woman was wearing a scarf tied under her chin

That sounds 1950s-60s; I think this went out of fashion in the early 1970s (according to Copilot, but that just confirms what I already expected), so I would expect your photo to possibly be a little older than you might expect. Also, since it's B&W, I would lean towards 1950s to early 1960s since around the mid-1960s, photo ads would have started to lean towards color instead of monochrome.

Boshocic said:
she had dark sunglasses on

That to me sounds like 1960s fashion. The sunglasses were on the bridge of the nose, hiding the eyes, or on top of her head? Do you recall what kind of model/shape they were? This might help a little in pinning down the era.

I also have a feeling that the styling/fashion might be Anglo-Saxon rather than European, so it wouldn't surprise me if this would have been Kodak - but this is a bit of a guess.

What can you tell us about the actual poster/print you remember? In what kind of place/context was it pinned up? Do you recall the size? Do you recall whether it might have been a page ripped/cut from a magazine, or was it an actual (larger sized) poster?

Boshocic · 2026-01-10T07:27:43-0500

koraks said:
That's quite specific; so the angle is approximately this one?
View attachment 415452

That sounds 1950s-60s; I think this went out of fashion in the early 1970s (according to Copilot, but that just confirms what I already expected), so I would expect your photo to possibly be a little older than you might expect. Also, since it's B&W, I would lean towards 1950s to early 1960s since around the mid-1960s, photo ads would have started to lean towards color instead of monochrome.

That to me sounds like 1960s fashion. The sunglasses were on the bridge of the nose, hiding the eyes, or on top of her head? Do you recall what kind of model/shape they were? This might help a little in pinning down the era.

I also have a feeling that the styling/fashion might be Anglo-Saxon rather than European, so it wouldn't surprise me if this would have been Kodak - but this is a bit of a guess.

What can you tell us about the actual poster/print you remember? In what kind of place/context was it pinned up? Do you recall the size? Do you recall whether it might have been a page ripped/cut from a magazine, or was it an actual (larger sized) poster?

Of course, these are things I remember from an advertisement I saw over 50 years ago. There weren't that many tables and people around, but I think that was exactly the angle.

The woman was wearing glasses, dark black cat-eye lenses.

It was a real poster. And it had absolutely nothing to do with where it was hanging. Even as a child, this mismatch between place and subject really made me think. The person who hung the poster probably liked the photograph itself.

Since it was taken in San Marco Square, it was probably an advertisement aimed at Europe; I still have a feeling it's a Japanese brand.

koraks · 2026-01-10T07:36:17-0500

Boshocic said:
The woman was wearing glasses, dark black cat-eye lenses.

This general shape?

To me, that sounds indicative of 1950s to early 1960s

Boshocic said:
And it had absolutely nothing to do with where it was hanging.

How can you tell? For starters, it makes a difference in what part of the world this was, as promotional materials were often focused on a particular region or country. Furthermore, specific places can say something about how that poster ended up there, and consequently where it came from. So my question is ultimately about the broader one of the poster's provenance and any clues you might have about it.

Boshocic said:
I still have a feeling it's a Japanese brand.

Maybe. In the case of Fujifilm, it seems like the fashion you describe is a little on the early side for something they might have aimed at Europe. Fuji apparently started to focus on the West at a large scale only in the mid-1960s, with the opening of regional offices in Germany, the UK and the US (all around 1965). I'm less certain on international marketing efforts for the major camera companies.
Btw, given what you describe in terms of a camera sitting on the table, perhaps it's more likely that this was a camera ad than a film ad, especially if there was no prominent film brand name on the poster.

Boshocic · 2026-01-10T07:41:07-0500

Boshocic said:
Of course, these are things I remember from an advertisement I saw over 50 years ago. There weren't that many tables and people around, but I think that was exactly the angle.

The woman was wearing glasses, dark black cat-eye lenses.

It was a real poster. And it had absolutely nothing to do with where it was hanging. Even as a child, this mismatch between place and subject really made me think. The person who hung the poster probably liked the photograph itself.

Since it was taken in San Marco Square, it was probably an advertisement aimed at Europe; I still have a feeling it's a Japanese brand.

There was no tablecloth on the table.

Boshocic · 2026-01-10T07:46:40-0500

koraks said:
This general shape?
View attachment 415453
To me, that sounds indicative of 1950s to early 1960s

How can you tell? For starters, it makes a difference in what part of the world this was, as promotional materials were often focused on a particular region or country. Furthermore, specific places can say something about how that poster ended up there, and consequently where it came from. So my question is ultimately about the broader one of the poster's provenance and any clues you might have about it.

Maybe. In the case of Fujifilm, it seems like the fashion you describe is a little on the early side for something they might have aimed at Europe. Fuji apparently started to focus on the West at a large scale only in the mid-1960s, with the opening of regional offices in Germany, the UK and the US (all around 1965). I'm less certain on international marketing efforts for the major camera companies.
Btw, given what you describe in terms of a camera sitting on the table, perhaps it's more likely that this was a camera ad than a film ad, especially if there was no prominent film brand name on the poster.

Boshocic · 2026-01-10T07:46:58-0500

Perhaps it's because I always remember it as a Japanese brand and because it was made in a city like Venice.

I'm not entirely sure; it could also be an advertisement for both cameras and film from the same brand.

Looking for Vintage Advertisement

Boshocic

MattKing

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BobUK

Boshocic

xkaes

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Boshocic

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Boshocic

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Looking for Vintage Advertisement

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