The reels have an area just after the take up entrance on either side that is designed to take your first finger. This finger holds the film by lateral pressure as you move/twist that side. Once you have moved that side, apply pressure from the other finger on your other hand on the other side. Then you release the first finger from the film and twist the other side. Obviously repeat this one side at a time, until the film is loaded.
Personally, I've found the 'twisting the reel, one side then t'other' routine is unnecessary with Jobos. I load the film into the reel as you describe, and then I just pull the film onto the reel by grabbing it at the sides where the two indentations are.
So, to try and explain it vaguely:
Reel is 'straight' - i.e. the film gate and the two indentations are lined up with each other.
Holding reel in right hand, pull the film leader into the gate with your fingers, past the two indentations. At the indentations, you can feel/touch the edge of the film.
Arrange the right hand as follows:
Thumb and forefinger holding the reel.
Cup the film spool in the remaining fingers of the right hand - you're just preventing it from unravelling/falling to the ground, and keeping it lined up straight, rather than holding it as such.
If it's 120, let the backing paper 'fall over' your hand to the right.
Using thumb and forefinger of the left hand, you can now just pull the film onto the reel - gripping it at the sides where the two indentations are.
Every so often - or immediately if you feel any resistance or other weirdness, check the film isn't curling and about pop out of the entrance channel using your left hand; because your right hand is cradling the film so it's inline with the reel though, I don't find this happens often. 120 is more of a PITA than 35mm though in this respect.
That sounds more complicated than it is
. That's just the way that feels natural to me - any way which gets the film onto the reel in the end is 'correct' as far as I'm concerned
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Edit:
Running two 120 films on a single reel is really neat and the little red plastic tab is pushed in once the first film hits home, one then just loads the second roll of film and you are away.
Just to add - yes, this is indeed one of the coolest things about the Jobo reels! But, if you want to do this, you need to make sure that on the first roll you entirely remove the tape attaching the film to the backing paper, rather than just folding it over at the end. If you just fold it over, it'll inevitably cause problems - eg. it'll end up touching the second roll leading to marks on one of your negs, at worst it'll jam on something as you're winding it on.