It's flare from shooting too close to a bright source of light (sun or reflection).
Are you using a lens-hood?
Filters will increase the likelihood of it happening, especially cheaper/older uncoated, single-coated or dirty filters.
Often, you can detect the probability of it happening before you press the shutter release: any light hitting the front of the lens/filter is likely to cause it. If your lenshood is unable to eliminate sun/glare on the front of the lens, try to stand in the shade of something (building, tree, steet sign, etc) and take your shot from there.
Used judiciously, they can add some interest to a shot.