Andreas Thaler
Subscriber
I remember Leica R in the windows of camera shops of the 80ies here in Austria.
The prices were so higher than other systems that it was dizzying. There was no sensible relationship discernible. You paid a multiple for a Leica R standard lens than for one from Minolta, which was hardly worse. I thought to myself at the time that anyone who bought a Leica already had their Porsche in the garage. Accordingly, the customers were people with budgets and they were well served.
The image that resonated with me at the time was that Leica was intended for the elite photographers, which is of course nonsense. A brilliant marketing success to date.
The prices were so higher than other systems that it was dizzying. There was no sensible relationship discernible. You paid a multiple for a Leica R standard lens than for one from Minolta, which was hardly worse. I thought to myself at the time that anyone who bought a Leica already had their Porsche in the garage. Accordingly, the customers were people with budgets and they were well served.
The image that resonated with me at the time was that Leica was intended for the elite photographers, which is of course nonsense. A brilliant marketing success to date.
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