I didn't notice the length the first time that I read it, but went back to the article last night - over 6,000 words! I've done a whole special report for the FT on investment in Lithuania in that space. It's not a surprise that he had to wax poetically at times. It almost feels as if he got a call shortly after he'd done an overlong draft and was told that he needed to add another 1,500 words.
Thing is, can anyone point to a better, non-tech article on Leica? I'm interested now in how to explain to someone about something that usually comes down to 'either you get it, or you don't'. Fit and finish are something I'm aware of, i.e. on the Voigtlander Prominent I once owned, the BMWs I've driven. Maybe this is becoming a question for the Ethics and Philosophy section, but it's still about Leica. Any suggestions?