Mind you, with the crop factor of a smaller-than-full-frame sensor, it's not quite the same (and I think Leica did come out with M8-specific lenses as well).
For those of you doubting the quality of the Leica M8 you may wish to read this article by Dick Arentz published in Range Finder magazine.
http://www.rangefindermag.com/magazine/Jan08/86.pdf
As it happened I shot an M8 today and it is a terrific camera, so I don't think Leica has mis-stepped here.
Leicas are expensive instruments, and have always had a limited market due to that expense. But the Leicaphile knows what non Leica users don't; the cameras produce distinctive looking images and the quality of their products are unsurpassed in many ways. Their are no MF range finder cameras, other than the Mamiya 7, that can really hold a candle to the quality that the Leica glass and cameras can produce and this quality extends equally well to the M8.
IMO, the M8 will be a success, in as much as any Leica RF can be. IOW, not everyone will be wearing them but those that can afford the Leica will find their investment worth while and rewarding.
If the Chairman did prematurely announce a full-frame "M9" then it's no wonder he's been hung out to dry.
Leica has had a lot of start-up problems with the M8 (IR problems and overall realiability etc.) but has sold a fair number to it's die-hard consumers. To indicate that these folk, having already purchased a somewhat "dodgy" camera are now going to be abandoned is quite a PR faux pas.
However, I suspect too, that the M8 is just not selling well (the "problems" don't help) and they aren't recouping the R&D costs, much less turning a profit with it.
The word on RFF is that 14000 M8 units have sold. Even if one assumes 100% profit from sales at $5k/unit, I don't see how that pays for getting a new digital model off the ground, including the sensor research and setting up production.
I sincerely hope that this wasn't the death of Leica that we just witnessed.
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