The name was also used for the Canadian Kodak internal newsletter - as early as the 1970s, IIRC.
Edit - actually as early as the 1960s.
This is from an issue in 1968:
The link actually indicates that the name was used in the 1990s for the internal magazine - my experience is that, at least for the Canadian Kodak subsidiary, it has a much longer history than that.
I can say that seeing the name on the screen here brings back memories.
Now that I'm at it, Bob Shanebrook was on Studio C-41 on the third of March. I personally find the interviewers meandering, longwinded and fumbling questions and followups irritating, but Mr. Shanebrook took it in stride and said some very interesting stuff.