Lady Gaga and Polaroid ?

Ektagraphic · Jan 9, 2010

tiberiustibz said:
They're making more cameras for the IP. Give them a break. They can only do so many analog photography related projects in a decade.

It is interesting that they put the POLAROID name on the little "pogo" machines. I won't get into detail because they're digital, but they suck. Now they have cheap chinese TVs too. It is great though that they are going to work with IP!

Matthew Rusbarsky · Jan 9, 2010

vdonovan said:
...They are smart to be doing high-profile marketing with someone like Lady Gaga...

...It is certainly good news for The Impossible Project. People are going to call that product "Polaroid film", no matter what the legal situation is. Whenever Lady Gaga says the word "Polaroid", it is de-facto publicity for The Impossible Project...

Aside from the technical challenges, the Impossible Project needs 2 things to succeed; a large customer base and a new type 600 camera. The current user base can only take you so far. Also, there are only so many potential users who are willing to prowl thrift stores and ebay for their photo gear. Having the current owners of Polaroid Or anyone commit to developing a new 600 camera was necessary to the project's success. IP has done a fine job creating buzz via selling refurbished cameras and expired film through outlets such as Urban Outfitters. Seeing Polaroid dump money into a spokesperson like Lady Gaga is great news. Right now the IP websites (new and old) time out due to server overload.

vdonovan said:
...None of this has much to do with analog photography, except that renewed marketing of the "Polaroid" name might stir interest in the old instant cameras and Fuji Instant products to a small extent...

I have an SX-70 that's waiting for fresh film. If Fuji had the marketing wisdom of the IP, 100BW and the 4x5 products would not be on the chopping block.

HerrBremerhaven · Jan 9, 2010

Two new Polaroid Instant film cameras were introduced at the Consumer Electronics Show today. Both are essentially the same, except the external finish. To those who would bash the Polaroid choice of Lady Gaga, whom do you think they should be working with on reviving the brand?

perkeleellinen · Jan 10, 2010

Am I the only one who hasn't heard of this woman before? I swear I don't live in a cave!

AgX · Jan 10, 2010

It's me too.

The Caveman.

tim_walls · Jan 10, 2010

HerrBremerhaven said:
Two new Polaroid Instant film cameras were introduced at the Consumer Electronics Show today. Both are essentially the same, except the external finish. To those who would bash the Polaroid choice of Lady Gaga, whom do you think they should be working with on reviving the brand?

You misspelt "Instant Digital cameras".

No film is involved in the new cameras Polaroid introduced at CES - they are digital cameras with a built-in colour thermal printer (the so-called Zink technology.)

HerrBremerhaven · Jan 10, 2010

tim_walls said:
You misspelt "Instant Digital cameras".

No film is involved in the new cameras Polaroid introduced at CES - they are digital cameras with a built-in colour thermal printer (the so-called Zink technology.)

I think you missed it, they are introducing FILM cameras:

http://www.engadget.com/2010/01/07/polaroid-announces-new-onestep-film-and-instant-digital-cameras/

http://gizmodo.com/5442887/new-pola...d-good-newstheyll-work-with-1000-instant-film

One has a woodgrain and silver finish, and the other is a mostly blue colour. These will work with Polaroid 600 instant film.

Poisson Du Jour · Jan 10, 2010

Meanwhile, this subject is now getting some (unwanted) media exposure Down Under, as per this link.
Particularly striking is the "hat" fashioned entirely out of the said Dame's hair (!). For a hermaphrodite he/she spins a great visual yarn.
The rest of the stuff, though, reads like a joke. If Polaroid is serious (even with a digital revival), it should take a serious snapshot of where it stands signing up Lady GaGa. She is not a photographer.

Polaroid could have signed up somebody from APUG. Why not? Do we not know more about photography, hmm?

Link: http://www.theage.com.au/digital-life/cameras/polaroid-wants-to-ride-on-lady-gagas-coattails-20100109-lzap.html?autostart=1
and Twitter: http://twitpic.com/x5vuz

HerrBremerhaven · Jan 10, 2010

Every major media has ran the Polaroid and Lady Gaga story. That's a ton of PR, and it gets people talking about the Polaroid name. Which member of APUG could Polaroid sign up, who would get that much recognition?

Poisson Du Jour · Jan 10, 2010

HerrBremerhaven said:
Every major media has ran the Polaroid and Lady Gaga story. That's a ton of PR, and it gets people talking about the Polaroid name. Which member of APUG could Polaroid sign up, who would get that much recognition?

You!?

Ektagraphic · Jan 10, 2010

The design of those new cameras is....interesting.....

HerrBremerhaven · Jan 10, 2010

Poisson Du Jour said:
You!?

LOL

tim_walls · Jan 11, 2010

HerrBremerhaven said:
I think you missed it, they are introducing FILM cameras:

http://www.engadget.com/2010/01/07/polaroid-announces-new-onestep-film-and-instant-digital-cameras/

http://gizmodo.com/5442887/new-pola...d-good-newstheyll-work-with-1000-instant-film

One has a woodgrain and silver finish, and the other is a mostly blue colour. These will work with Polaroid 600 instant film.

Oops, my fault - I thought those ones were announced by the Impossible Project a while ago, didn't realise they were showing them at CES as well.

Mea culpa.

c6h6o3 · Jan 11, 2010

I don't know what they're doing, but whatever it is my 14 year old daughter demands that we buy whatever camera they produce no matter what it is.

vdonovan · Jan 11, 2010

c6h6o3 said:
I don't know what they're doing, but whatever it is my 14 year old daughter demands that we buy whatever camera they produce no matter what it is.

That's what it's all about. I applaud the new Polaroid management (and the Impossible Project). Create a market by any means necessary! High demand can only mean more selection and lower prices for everyone, including we "serious" photographers.

Andy K · Jan 11, 2010

HerrBremerhaven said:
I think you missed it, they are introducing FILM cameras:

http://www.engadget.com/2010/01/07/polaroid-announces-new-onestep-film-and-instant-digital-cameras/

http://gizmodo.com/5442887/new-pola...d-good-newstheyll-work-with-1000-instant-film

One has a woodgrain and silver finish, and the other is a mostly blue colour. These will work with Polaroid 600 instant film.

and yet I can't help feeling this is what Lady Gaga will be promoting.

removed account4 · Jan 11, 2010

not sure what the problem is ..
she is creating a buzz and helping with sales
good for her, and good for the people who use polaroid-stuff

Antonio A. · Jan 11, 2010

i dont think it's a bad thing, what polaroid is doing. i think its better they get some one who's current and somewhat artistic than a face from the past.
whoever their market, probably listens to her music either way.

every major company has a celeb attached, Apple, Tmobil, Amex
thats the trend

bwfans · Jan 11, 2010

I like her songs. Lots of energy.

And I think this is positive for Polaroid. I guess Lady Gaga is interested in the classic Polaroid.

amuderick · Jan 11, 2010

awesome. she and her band of artists and designers are doing an amazing job. if instant film can rub some of that gold dust onto its tired, worn sleeve then we all win.

Lady Gaga and Polaroid ?

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