I have never heard of the camera, but from looking at it, it seems to have fewer movements than a Shen-Hao and the price should be about the same. Of course, I don't know about the price and availability of a Shen in the UK.
I actually just checked and found that Robert White sells the Shen in the UK for 500 pounds, I would probably trust it more for that money than this, but others might know more.