I have read that the Kodak guys at Rochester picked a blond woman for calibration in a studio using a professional flash set at 5400 Kelvin, as the original Shirley. If it was the original photo I saw, a blonde in a red evening dress.
Over the years the Kodak Color Darkroom Dataguide used a variety of models.
This one is for Ektacolor S, from the 1974 dataguide.
The OP portrayed photo is not the original Shirley, but the Vericolor II standard negative image, circa 1980.
In the 1990s Kodak switched to a multiracial mix of three ladies in a single photo.