Kodak Ultra Endura III ???

Several UK shops list rolls of Kodak Ultra Endura III. Which kind of Ultra Endura is this? What does the "III" ("3", presumably) stand for in this case?

According to - this - Ultra Endura replaced Ultra III which replaced Ultra II.

Are you perhaps referring to this? - http://www.processuk.net/20_x_293_Roll_ULTRA_ENDURA_III_GLOSSY/p740597_3426670.aspx

If so, in the description they only refer to it as Ultra Endura which would make more sense since the III line has been discontinued. However, I have a few old boxes of II and III at home and I can check on the details tonight.

To be more specific, this is what I'm referring to: http://www.processuk.net/72__x_100_Roll_ULTRA_ENDURA_III_GLOSSY/p740597_3426675.aspx
Hope it's not yet another "wholesale only" item.