A more accurate title for this thread is probably - 'Kodak announces official distribution of Pro Image in Europe'.
Its been around since 1997 and was introduced as lower cost selected markets film in South America (later also sold in SE Asia), to enable professional photographers access to an affordable colour emulsion that didn't need refrigeration and could also be printed by minilabs.
It has been available as a 'paralllel' or 'grey' import for a while from likes of Maco. But credit for its official distribution in the UK I believe goes to Nik & Trick in Folkestone who initially sold it as a grey import last year but later convinced Kodak Alaris they should offer it offically in the UK, when they demonstrated how well it sold. Its already fairly widely available.
So what is it? Well its an 'E.I'. 100 film (probably the only film thats not sold by its ISO) which is considered to be ca 160 ISO . Hence the suitability for underexposure. But its not Portra, the printing chanel is Gold and PGI index is 43 which slots neatly between Gold 100 - PGI 42 and Gold 200 - PGI 44 (Portra 160 is 28 by comparison - all figures for 135 4x6). Price wise its also in the same ballpark Gold 200 is ca £4-5 roll and Pro image is about the same. Its introduction date is the same as Gold too but its sold in 5x pro packs rather than 3x consumer packs. However the key difference from Gold is that colours are more accurate and less 'holiday tan'.
So in summary Gold 160 with more neutral colours..?
Anyway its great to have another option particuarly given the recent cost increases for porta.. (And yes Nik and Trick report that thay have already suggested to Kodak how great it would be to have it in 120 or large format). Lets hope.