• Welcome to Photrio!
    Registration is fast and free. Join today to unlock search, see fewer ads, and access all forum features.
    Click here to sign up

Kodak licences its brand name

AgX

Member
Allowing Ads
Joined
Apr 5, 2007
Messages
29,972
Location
Germany
Format
Multi Format
Eastman Kodak has announced to licence their brand name "Kodak" for "certain consumer products, including digital cameras, pocket video cameras, and portable projectors".

Licensee is JK Imaging, Ltd.

Exactly 2 years ago a company named JA Capital Imaging Corporation was sublicenced by AgfaPhoto Holding the use of the brand name "AgfaPhoto".
JK Imaging and JA Capital Group share the same CEO.

http://www.kodak.com/ek/US/en/Kodak_and_JK_Imaging_Announce_Brand_Licensing_Agreement_for_Consumer_Digital_Products.htm
 
Last edited by a moderator:

Thomas Bertilsson

Member
Joined
Jan 21, 2003
Messages
15,715
Location
Switzerland
Format
Multi Format
Interesting news. Thanks for posting. It seems that both parties have everything to gain. Hopefully JK Imaging is a well run company that utilizes the brand intelligently.
 

BrianShaw

Member
Allowing Ads
Joined
Nov 30, 2005
Messages
16,973
Location
La-la-land
Format
Multi Format
Yes, let's hope for intelligent use!
 
OP
OP

AgX

Member
Allowing Ads
Joined
Apr 5, 2007
Messages
29,972
Location
Germany
Format
Multi Format
The CEO of the forenamed companies, Joe Atick, is also CEO of Jaacx Distributors:

http://www.jaacx.com/


If you look at their AgfaPhoto page you'll see a part of the AgfaPhoto digital camera range, that they distribute to South-America. That company seems to be a sole distributor.
 
Last edited by a moderator:

pstake

Subscriber
Allowing Ads
Joined
May 5, 2005
Messages
728
Format
Multi Format
This seems to address only their digital offerings. JK Imaging will market using the Kodak brand on products it manufactures. Hopefully they don't destroy the brand but even if they do, it won't affect film or chemistry —or will it?

In other words, this doesn't imply anything about the future of Kodak film or chemistry, correct?
 
OP
OP

AgX

Member
Allowing Ads
Joined
Apr 5, 2007
Messages
29,972
Location
Germany
Format
Multi Format
This is only about rebranding (of things made by some other manufacturer).
It is not about anything Kodak manufactures.
 

MattKing

Moderator
Moderator
Allowing Ads
Joined
Apr 24, 2005
Messages
55,062
Location
Delta, BC Canada
Format
Medium Format
I do like the fact that they have a logo on the linked page that says "Kodak Licensed Product" rather than just "Kodak".

See here: Dead Link Removed
 

ic-racer

Member
Joined
Feb 25, 2007
Messages
16,719
Location
USA
Format
Multi Format

Does this have anything to do with Kodak film?
 

MattKing

Moderator
Moderator
Allowing Ads
Joined
Apr 24, 2005
Messages
55,062
Location
Delta, BC Canada
Format
Medium Format
ic-racer said:
Does this have anything to do with Kodak film?
Click to expand...

It may have something to do with Kodak coming out of bankruptcy. And it might serve as a template of sorts for what may happen with Kodak film distribution.
 

BrianShaw

Member
Allowing Ads
Joined
Nov 30, 2005
Messages
16,973
Location
La-la-land
Format
Multi Format
MattKing said:
It may have something to do with Kodak coming out of bankruptcy. And it might serve as a template of sorts for what may happen with Kodak film distribution.
Click to expand...

correct, but as I read it it has nothing to do DIRECTLY with kodak film
 
OP
OP

AgX

Member
Allowing Ads
Joined
Apr 5, 2007
Messages
29,972
Location
Germany
Format
Multi Format
BrianShaw said:
correct, but as I read it it has nothing to do DIRECTLY with kodak film
Click to expand...

I never said so. A lot of of postings here about the Eastman Company are not film related.



Wherever you go in the world—no matter how remote the
location—you are apt to see the Kodak trademark. It is one of the
world’s most famous and trusted brands, and is Kodak’s most
valuable asset.
Click to expand...
Kodak 2007


As far as I know the Kodak tradename has not been licenced so far (aside of products that were not photography related but served Kodak as advertising tool) so that would be at least interesting news for the industry minded.
 
Last edited by a moderator:

BrianShaw

Member
Allowing Ads
Joined
Nov 30, 2005
Messages
16,973
Location
La-la-land
Format
Multi Format
AgX said:
I never said so. A lot of of postings here about the Eastman Company are not film related.
Click to expand...

That's correct. You never said so. Nor did anyone else say so. What's more... the comment I made was about something someone else said in response to a question about the impact on Kodak film. I was completing a thought that was made by MattKing... making specific something that was implied (perhaps even so clearly implied that my addendum was unnecessary). Why are you being so defensive? I'm confused.
 

Mustafa Umut Sarac

Member
Joined
Oct 29, 2006
Messages
4,883
Location
İstanbul
Format
35mm
I wish the best luck to Kodak , I have 9 rolls waiting for the lab but lab quality and prices really upset the home finance and me. Whatever photographers publish red skies with Fuji , at normal photographs , Fuji never reached to Kodak quality.
 

benjiboy

Subscriber
Allowing Ads
Joined
Apr 18, 2005
Messages
12,007
Location
U.K.
Format
35mm
This is just what's called in the trade "label engineering".
 

mgb74

Subscriber
Allowing Ads
Joined
Jan 24, 2005
Messages
4,783
Location
MN and MA US
Format
Multi Format
At best, licensing your valuable brand is a last ditch effort to stave off the wolves. More likely, it's just a landing on a spiral staircase that is "down only". Worst case, it's a recognition that nothing of value is left except the memories of what once was (i.e. "Polaroid").

It's the ultimate triumph of marketing and image over engineering and innovation. I think for Kodak, it's a necessary evil. But not a good sign.
 

wblynch

Member
Allowing Ads
Joined
Feb 9, 2009
Messages
1,697
Location
Mission Viejo
Format
127 Format
Does this mean I will be able to buy Kodak Christmas Lights once again?

JK (just kidding) Imaging, indeed!
 

RattyMouse

Member
Allowing Ads
Joined
Oct 18, 2011
Messages
6,045
Location
Ann Arbor, Mi
Format
Multi Format

Very very true.
 

Mainecoonmaniac

Member
Allowing Ads
Joined
Dec 10, 2009
Messages
6,297
Format
Multi Format
Hope the Kodak name doesn't end up like Hello Kitty You'll find everything Hello Kitty. From sox to red wine. ugh..
 

MDR

Member
Allowing Ads
Joined
Sep 1, 2006
Messages
1,402
Location
Austria
Format
Multi Format
Mainecoonmaniac said:
Hope the Kodak name doesn't end up like Hello Kitty You'll find everything Hello Kitty. From sox to red wine. ugh..
Click to expand...

I would love for Kodak to make the kind of money the Hello Kitty franchise does.
Maybe Kodak should change their CI from the great yellow father to the pink kitty. Pink film boxes, pink disposable cams. Pink sure has more market appeal than yellow and Kodak shouldn't forget to put a photo of a kitty with pink dress on the film box. Think Pink think Kodak. Their disposable cameras could meow instead of click. Change watch the birdie to watch the kitty meowwwww.

Dominik
 
OP
OP

AgX

Member
Allowing Ads
Joined
Apr 5, 2007
Messages
29,972
Location
Germany
Format
Multi Format
AgX said:
As far as I know the Kodak tradename has not been licenced so far (aside of products that were not photography related but served Kodak as advertising tool) so that would be at least interesting news for the industry minded.
Click to expand...

I was in the belief that so far all Kodak branded products (with the exceptions above) were sold by Kodak (nonwitstanding that products may not be manufactured by Kodak themselves but manufactured by others for Kodak).


Had there been any Kodak branded products so far that do not fall in to the categories above??
 
You must log in or register to reply here.
Menu
Log in
Register