I helped out at my community photo club with showing darkroom basics recently, and it was a bit grounding some packaging identification woes from newbies. I would agree that the new EK designs are very consistent (maybe even too much), rather well designed (retro modern even?) and they have the good old K logo! But there is a nice change, paraphrasing a lab, in that EK's 35mm packaging is back to singles for Portra (Ektacolor Pro)
I helped out in some guide slides and realised that there may be 3 designs for these films out there still in the market... The 2000s to recently EK-Alaris, the recent minimal Alaris and EK
View attachment 420973
But by now, EK seems to have the whole range in roll films. I am curious whether the B&W range will be migrated to ESTAR, but it need not to as this is just a finishing and legal distribution change. Also if anything else might be eventually introduced such as Kodacolor 800 non-pro, TMZ in 120, PX, maybe Ultramax/Kodacolor 400 in 120.
Happy to see Tim Ryugo promoting EK's films, the current Eastman Kodak seems well footed and motivated to make films into the future. By the way, this could be very well a result and plan from the
consolidation that was misleadingly reported last year.