35 $ submission fee for 200 films award. It is not worth trying.
Maybe excellent? For KODAK!
Winning an award such as this is more than just the film. The exposure in the film photography arena and the added credibility (it is Kodak, not some fly-by-night photo group) adds value and recognition.
Unlike other contests, this one is limited to film photography, although the submissions showing the photographer's talent and intent do not have to be film. That is going to limit the entry pool. It is also based on your ability to write a good proposal for the work you intend to do. All in all, better chance to win for a film photographer than most of the (money-grabbing) contests out there.