I have shot Elite Extra Color a few times. Basically, it is the consumer version of Ektachrome E100VS, and has a similar color palatte. The 'VS' in 'E100VS' has caused some Fuji aficionadoes to call this film 'Velvia Substitute'. But a Velvia substitute, it is not. Rather, it is a film that is quite unique, and with a color palatte that is completely different from Velvia (even though both are considered high saturation films). As with most Kodak products, the colors are definitely warmer than comparable Fuji films. For instance, it produces great reds, and is especially good for sunsets. But, as with any high saturation film, sometimes too much is just too much. And the effect is not necessarily something I want in EVERY picture I shoot on a given roll of film. This is why not everybody is using it all the time.