Kodak claims on its site that Ektar 100 has "ultra-vivid" color, and I believe it does, but that does not have to mean the unrealistic, cartoon-like colors of Velvia slide film. Somehow this film got labeled early on as the color negative answer to Velvia's saturation, but I don't think that's what Kodak engineers were aiming for. The earlier versions of Ektar were vivid, but by no means garish. When I look at the graduation photo above of the young man, I see very vivid, yet realistic, color. Amazing color, actually. A film such as Velvia certainly has its applications and strengths, but one of them is not accurate skintones. Ektar 100 seems to give the best of both worlds. I'd like to see it in a 400 ISO version, but I think we already have it in the recently improved Portra 400VC. That film and its technology pretty much is "Ektar 400".