Too little, too late.
Another zesty slogan will not change the downward death spiral of the Great Yellow Father.
maybe, maybe not.
i worked in a coffee shop years ago where the manager was in charge of more than one store
she borrowed product, cups, coffee even employees. she shared stuff between 2 stores and it seemed like
the performance of the 2 stores were fantastic. she left and the store had 3 or 4 full time employees and were in shambles.
( before she was manager the store had maybe 20 employees and maybe 1o full time ) the 3 or 4 of us that were there
did our best to hold on as we felt like a dingy being tossed in a gale. visiting managers came for a few days the did not stay long
they couldn't deal with what seemed like a death spiral, but this guy named jack came, stuck around and fixed it all.
new "pars" were set ( for product, cups &c ) and new employees were hired and it was happy days again.
maybe with the film business card he will sell more movie film, and black and white &c
and make the sun shine in rochester, and the building ( 38 ? ) 's demolition will be delayed.
( for a little while at least ). i'm hopeful, even though i can't afford anything they sell ( not even dektol ). and maybe
they can have a happy presence here at the heartbeat analogue, apug.