Ricardo, this is not a new film announcement but the long awaited rebranding of current Kodak films under new ownership. i expect this to evolve quite a bit in the next 6-12 months.
Lets be kind to our new Kodak Alaris family and leave the past behind, finally, we all have a common goal in mind.
Let's see what keeps on emerging. As Dan says, It will be a rather long process; Transferring what was once something huge plus all the bureaucracy around ain't got to be easy.
Well managed and fitted to their market, they should be fine. A stable colour market will be nice.