This has been all over YouTube and I imagine other forums for a couple of days as a leak, but today I got an email from freestyle making it official. Kodak has brought the Kodacolor Brand back, and somehow it doesn't seem to be associated with Alaris. The brand is registered by Eastman Kodak, and the film appears to be being sold by Eastman Kodak. Current speculation is that the 200 speed film is what we knew as color plus, though the 100 speed film is a bit more interesting. It might be ProImage, but it could also be the 100 speed film that they were making for Lomo.
Kinda wondering how EK is getting around their contract with Alaris with this one. Also kinda surprised it hasn't been mentioned in this forum until now.