To be perfectly honest I think the only way to enjoy slide film is to project it. If the ultimate goal is to scan or print, maybe negative film is a much better choice.
You think a 20-30 year old would give a hoot what process their new Kodachrome was using? If it looks like a duck and quacks like a duck then who cares if it's a goose. Kodak is targeting a younger crowd.
Then they ought to bring out all of the old factory-second Kodachrome that they have squirreled away and sell it in the hipsta shops as "Pre-Aged Kodachrome" for twice the price!