Richard S. (rich815)
Allowing Ads
The website is really annoying. I'm not sure what their motivation could possibly be.
There are two reasons new "stuff" is developed, changed and marketed. First, to improve functionality/performance/usability. Second, because, other than the basics of food, shelter, etc., nobody "needs" most of what's offered for sale. Change for the sake of change, whether to actual products or the mechanisms used to peddle them, in the hopes of selling more "stuff," is the norm....Why is everything newer worse?
Why is everything newer worse?
My favourite part of the old site, was being able to select the product line and then search through that. Now I have to scroll down or go back to the start to check out different parts of the same system.
Before: Medium Format>Bronica>GS1>select your wants (lenses, hoods, backs etc); if you wanted to backtrack, the side menu allowed for this.
Now: Medium Format Lenses or Medium Format and you can't search the other from within the results - bleh!
Keh, if you're there, re-instate the drop down menu on the LHS: Shop By Category. Currently it is a useless heading that does zilch. It's a wonderful example of form over function; redesigning a website is a great idea to improve your online presence, but why make it more time-consuming to navigate, when the original site had excellent features that could be integrated without losing functionality and usability.
Apple had the right idea with the iPod - nothing more than 2 (or was it 3?) clicks away from the home screen. Make it easy to use and the customers will come; not a convoluted mess that drives them away.
"...those customers who will patiently learn how the new site works..."
We are continuing to add features (search by mount is up and working now) as we continue to listen to
feedback from our customers (thank you!).
Dan Orchard
Director of Customer Service
KEH Camera
Try shop by brand from the front page.
I honestly don't see the problem, I always had trouble finding stuff on their site and I thought it was horrid, now it's easy to find things and much easier to navigate, I think people are just averse to change.
Try a search for a film back for a Mamiya RB67 and see how much extra stuff you have to wade through.
I do think their old site had functional problems, but it was well organized for those who knew what they were looking for.
The new site is better functioning, but its search function and organization is best shited for those who don't know what they are looking for - it is best for browzing.
I honestly don't see the problem, I always had trouble finding stuff on their site and I thought it was horrid, now it's easy to find things and much easier to navigate, I think people are just averse to change.
I honestly don't see the problem, I always had trouble finding stuff on their site and I thought it was horrid, now it's easy to find things and much easier to navigate, I think people are just averse to change.
its search function and organization is best shited for those who don't know what they are looking for - it is best for browzing.
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