Kodak's efforts also might be better put into saving themselves from a second bankruptcy than introducing new and risky films.
Do we get anything fundamentally new with P3200 or Ektachrome? Fuji and Ilford have very similar films that serve the same purpose. The number of people who will care about the difference between, for instance, P3200 and Delta 3200, or Provia and Ektachrome (though there is a difference, of course), is probably too small to do anything but fracture the market and hurt all the companies.
In other words, I'm not sure the market can support more films right now. Maybe sometime in the future - the film market is growing - but not currently.
The only way the film market is going to grow more than slightly is if it is fundamentally transformed.