It might seem expensive when Superia X-tra 200 can be had at walmart in $7 5-packs.
Really? Wow. That is 24 exp., though, right? 5 rolls x 24 exp. per roll = 120 exp. $7/120 = 5.83 cents per exposure.
That's pretty good, though I find 24-exp. rolls to be a hassle.
$61.80 for a 20-roll press pack of 36 exposure from Freestyle works out to be 20 rolls x 36 exp. per roll = 720 exp. $61.80/720 = 8.58 cents per exposure. The same number of exposures from Wal-Mart would be $42.
That is a very good deal at Wal-Mart. I would willingly pay the extra $20 for several reasons, however:
First, I support Freestyle whenever possible, as I believe we all should. Not only are they taking steps to ensure that analog products are continued to be offered in this day and age, but they are also a local business to me. I like the idea of using my money to make a statement, and I like the idea of supporting local businesses. I keep my money in the community, helping out a worthy cause, while Wal-Mart is an incredibly horrendous corporation that I 99% boycott (sometimes while on the road I give in and stop there for a gallon of water or something, though only a couple times).
Next, to me, it is well worth paying a little extra so I get 36 pix per roll. You have to change film 1.5 times less often this way, make the most efficient use of processing chemicals or lab fees, and the rolls fit my standard contact sheet format. If you shoot very little, the 24-exp. rolls are nice, however.
Thirdly, there is no question that the film from Freestyle has been properly stored and is fresh.
Finally, you know when you buy a press pack, that you are getting 720 shots with the same properties, or even more if you buy several packs from the same batch at once. If you do your own RA printing, this saves a lot of time, paper, and chemicals.
If you don't shoot a lot, don't do your own printing, and place value above all else, the Wal-Mart deal is very good!