Is this "Royalcord" a rebadge of something?

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RLangham

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So I saw this at an antique store today. It had gone down since last time I saw it and I was thinking about getting it, and had even talked the owner down another fifteen dollars and was about to go for it, when I realized the front standard looked slightly skewed to one side--the ground glass seemed to confirm this. I also noticed that the lenses seemed to have had fungus at some point, which seems to have been removed, but with definite etching of the inner surfaces.

It was a fairly plain, transitional-period sort of budget 120 TLR, badged "Royalcord" with no other markings. The advance was by knob, and cocking was manual, but it had automatic frame spacing with a manual release, like Kodak Reflex II. It did not feature any facility for using 220 film. The front standard was shaped about like that on a Yashicamat, and it had bayonet filter mounts, but the shutter was a self-contained rimset unit from "Ceres," with a cocking lever. The shutter seemed good at all speeds but it took firing it at "B" a couple of times before it stayed open for me. Still, the etching on the lens and the misalignment were compelling reasons not to buy it.

My question, simply because I'm curious, not because I'm going to purchase, is this: is this a rebadging of some other manufacturer's budget TLR? Because I can find next to nothing online about the Royalcord name.
 

Luckless

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An article in Popular Science, from July 1958, seems to paint it as a unique mid-range model and the lowest priced camera noted at the time that supported automatic film stop.

Just shy of $40 at the time, roughly $350ish by today's values?

It is a neat sounding camera, but Google is being pretty stingy with hits. Only hit I'm getting from online stores for it so far are copies of the Popular Science article I read that briefly mentioned it. How delightfully random.

Now you've gone and made me curious. Were they asking much for it?
 

John Will

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Probably a re-badge Japanese TLR (like Sears Tower models). Around this time, 1950's, there were a number of Japanese manufacturers making cameras for the re-badge market eg. Taiyodo, Tokiwa Seiki, Tokyo Optical Co, Tougodo, Walz.

I found this advert from Popular Photography, December 1956. Quite inexpensive.

Royalcord 1956.jpg
 
OP
OP

RLangham

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An article in Popular Science, from July 1958, seems to paint it as a unique mid-range model and the lowest priced camera noted at the time that supported automatic film stop.

Just shy of $40 at the time, roughly $350ish by today's values?

It is a neat sounding camera, but Google is being pretty stingy with hits. Only hit I'm getting from online stores for it so far are copies of the Popular Science article I read that briefly mentioned it. How delightfully random.

Now you've gone and made me curious. Were they asking much for it?
Not much at all. 45 and I had them almost down to 30. I'm sure if I showed them the money they would have. But the taking lens especially was gnarly.
 
OP
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RLangham

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Probably a re-badge Japanese TLR (like Sears Tower models). Around this time, 1950's, there were a number of Japanese manufacturers making cameras for the re-badge market eg. Taiyodo, Tokiwa Seiki, Tokyo Optical Co, Tougodo, Walz.

I found this advert from Popular Photography, December 1956. Quite inexpensive.

View attachment 241553
Boy are there some cameras I want on that page. I really want an old Exa for some reason.
 
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