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Is the most simplistic form of lighting the most effective

My 1 yr/o old son once yelled at me when I was trying to discipline him from doing something naughty. He looked me with all his heart and soul and yelled, "I am... I AM". I knew what he meant.
 
My 1 yr/o old son once yelled at me when I was trying to discipline him from doing something naughty. He looked me with all his heart and soul and yelled, "I am... I AM". I knew what he meant.

Or as Popeye put it "I yam what I yam."
 
I would suggest it is.
No;the purpose of good lighting is to highlight and model the subject;If it does that, it is effective.For example,Hollywood or Playboy-style lighting can be very complex but it is very effectiveIMO.
 
Id look at this
http://www.amazon.com/Hollywood-Portraits-Roger-Hicks/dp/0817440208
 
The answer is "whatever works for what you see in your head"… digging through my portfolio, these were all shots where I had a very specific feel in mind and was able to translate it to film or digital - I really don't think "simple or complex", I think about what I want to see and if I want it to look real or very-not-real-at-all:

1 soft light, very simple, polagraph film:


Really insanely complicated, Ektachrome 320T, no retouch, probably surrounded with a dozen light stands, 2 layers of glass sheets, etc:


Fairly complicated, strobes with full CTO and tungsten fresnels, 320t as well:


Kinda complicated, shot in a very busy nightclub, CTO-strobe clamped to ceiling, tungsten BG: