It sure is in the same category, but maybe a couple steps up. Is the lens glass or plastic? The body is bakelite, so my money is on it being glass. I'd love to see the photos taken with it...
I don't own one, but I almost hit the ebay "buy now" button a few times. If you do get one, make sure it comes with a 620 spool. I've got a few spools, but one more wouldn't hurt.
As with the Holga, I may want to epoxy a block to the body, prepared for a plunger to activate and maintain shutter release lever for long exposure. I drew a good schetch of a possible build, then lost it!
Old Kodak box Brownies had a small hole drilled in the shutter release lever so you could tie a thread to it to use as a remote shutter release. It works, I tried it for some attempts at self portraits with the dog. I needed to arrange for the cord to turn a corner so it pulled down on the lever. I also had to tie the camera to something so it didn't move (which it liked to do, usually straight down to the floor). I thought about making a wood plate with a 1/4-20 nut in it that I could rubber-band to the camera for a tripod mount but rather gave up on the whole project.
Wood plate: I made an L-shaped one, with the insert and rubber band. It works, but one has to be a bit gentle on the shutter release, as it is far from the center of gravity on the whole rig. A cable release would be more "neutral", and allow easier long exposures