I think more than anything else, the mis-placed "ITAH" questions (and for 'H' you can substitute 'L' and 'R' more often than not) raise an interesting point, in my opinion.
These brands -- Hasselblad, Leica, Rolleiflex, Nikon, and to a lesser extent the great press cameras -- documented the latter half of the 20th century. These cameras have become icons in themselves. Leicas and Nikons photographed the Vietnam war and made it possible for people to see what was going on there. Rolleiflexes have taken some of the most seminal portraits of the 20th century. Leicas secretly mounted on a Lockheed Electra enabled the Americans to compile bombing maps for WW2. Hasselblads photographed the moon. The Crown Graphics et. al. played a crucial role in the establishment of the craft of photojournalism, but it's really the latter half of the 20th century which resonates with people due in part to television, I think, which is why you'll hardly ever be out shooting with a Rolleiflex and be asked if it's a Crown Graphic. But I might be wrong.
It doesn't seem to matter than modern cameras -- the Canon EOS 5DmkIIs, the Nikon D700s -- are (arguably) just as capable, and have documented some of the most crucial images of the beginning of the 21st century. They're not icons. Whether they will ever be remains to be seen.
And people know theit icons, even if they don't "know" them. And when people see a camera they don't recognise (or *do* recognise, to their credit), then it's perhaps understandable that they're -- for lack of a better word -- a little 'star-struck'. They'll go home and tell their spouse, "I saw a man/woman taking pictures with a Hasselblad/Leica/Rolleiflex/Nikon today," in the expectation that this will resonate. Whether or not it does is a function of how their day was, I suppose.
I'd rather be asked "is that a Hasselblad," than, "You aren't still using film, are you?"
Could it be that, for the hipster generation, the Holga has replaced the Hasselblad as the default medium format camera?
Did not happen since I actually own a Hasselblad !
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