There are three things here:
1. Viewfinder coverage: how much of the 24x36mm frame is actually shown on the focusing screen.
2. Viewfinder magnification: (de)magnification by the eyepiece loupe relative to life-size, where life-size means looking with the non-camera eye. In the case of an SLR I think this is standardized as "life-size when a 50mm lens is mounted," since obviously the total magnification depends on what lens you're looking through. You can compare image sizes by putting on a 50mm lens, looking through the finder with one eye, and directly at the subject with the other eye.
3. How much of the image you can actually see with your eye up to the finder. Ideally, you should see all of the focusing screen and any info displays around it. If you wear glasses and the finder does not have a lot of eye relief, then you may not see all of the screen.
For the same size of glass, if the eyepiece has smaller magnification, then it makes the image smaller, so it's easier to see more of it. But if the manufacturer specs a larger prism and eyepiece, then they can get a larger field of view for the same magnification. So there's no absolute rule like "camera A has lower magnification than B so it has more eye relief." "Pro" top of the line cameras tended to have larger prisms and closer to 100% viewfinder coverage.