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INSTAX- A Smash Hit for Film!

RattyMouse

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Fujifilm's recent financial report shines a spotlight on their INSTAX film product. Fuji reports that up to 5 million cameras will be sold this year along. Previous years have shown annual sales of INSTAX cameras around 4 to 4.5 million cameras.

It's good to see such a success from a film product and I hope that it keeps Fuji's interest in all their film products alive.



And on a secondary note, Kodak's 3rd quarter report had this sole sentence on film:

"For the third quarter in a row, film recorded a profitable quarter on an Operational EBITDA before corporate cost basis."

Good news all around.
 
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Let's not forget that the Instax system is based on the Kodak Instant film technology.
 
Good for Fuji.

Even if they did rip it off from Kodak.
 
But on the other hand, if they hadn't ripped it off by now it would likely be sleeping with Kodachrome and da' fishes...

Ken
 
Good to see my recent and first purchase of FB-100C helped with Fuji's numbers
If they had their PA145 priced normally it could help with sales even more.
 
They really should have brought out a B&W instax film and kept the Fp-3000b or -100b.
 
skorpiius said:
They really should have brought out a B&W instax film and kept the Fp-3000b or -100b.
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B & W INSTAX seems like such a no brainer. I really worry about Fujifilm to pass up such an opportunity. I wonder if the technology prevents it somehow. Probably not but maybe.
 
The problem is that the Instax color film is better than the FP100c. None of it is as good as the real Polaroid film was.
 
momus said:
But in the beginning, Kodak ripped off Pola.....oh, never mind. Thing is, they got caught.
Click to expand...

They only thing 'ripped of' from Polaroid, was the concept of 'instant photography' - the chemistry involved was completely different.
 
RattyMouse said:
B & W INSTAX seems like such a no brainer. I really worry about Fujifilm to pass up such an opportunity. I wonder if the technology prevents it somehow. Probably not but maybe.
Click to expand...

I suppose they could 'simply' replace the cyan, magenta and yellow dye developers with a black dye developer using the existing coating process. However, it wouldn't be any easier to manufacturer and would probably be more expensive since the black dye developer would probably be a low volume raw material. Would people be wiling to pay more for a B&W product? I doubt it.
 

Did your market research indicate that Fujifilm would sell 20 million instant cameras in the past five years??
 
RattyMouse said:
Did your market research indicate that Fujifilm would sell 20 million instant cameras in the past five years??
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I spent 7 years working on the Kodak instant system; I'm not at all surprised with those consumer sales - especially since it's the only real 'instant print game in town'.

As for the B&W material, I still don't see a consumer market for it, but you don't have to make a business case with me - try making it with Fujifilm.
 
Instax film is a tribute to Kodak's original design concept and to Fuji's perseverance in marketing and refining the product for decades. Instax cameras are another matter, though. I would love to see an Instax Wide film back for LF cameras.
 
The top of the line Kodak instant cameras were folding models made in Stuttgart, Germany and were VERY nice.
 
Lee Rust said:
Instax film is a tribute to Kodak's original design concept and to Fuji's perseverance in marketing and refining the product for decades. Instax cameras are another matter, though. I would love to see an Instax Wide film back for LF cameras.
Click to expand...

I know my GW690III predates Instax for a few years, but otherwise they could have implemented modular backs in those. In the line of what NPC did aftermarket.

Fuji could use its favourable position to give a push to Peel Apart film. For sure it's a quite different product, not as nice for laymen I guess (magic appearing in your face), but it's from the family and with a little love it would be better. Perhaps adapt a INSTAX 300 (another desire by many) with more manual control or something similar. I know I'm not properly accounting for the difference of the formats... Been googling for a photo of an instax frame aside a Peel apart print and haven't found it.
 
Glad to hear those figures! Just wish I could easily get into 3d printing and design an instax/instax wide back for my RZ (for now fp100c will have to do!)

Sent from my Nexus 5 using Tapatalk
 
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